Promoting Communication for Social Change
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 Stereotyped and unequal representation of women and men in the mainstream media contributes to gender based discrimination and female poverty and is a major impediment to attaining gender equality, sustainable development and communication rights for all. WACC works with partners around the world to advance gender justice by promoting the fair and balanced representation of women and men in the media. Read more... Objectives - Develop the capacity of organisations working on gender and media issues to monitor the media from a gender perspective.
- Build the capacity of organisations working on gender and media issues to advocate/campaign for gender-sensitive media.
- Establish a relationship with the media to develop policies, guidelines and codes of conduct for gender-sensitive media.
- Promote media literacy from a gender perspective with a particular focus on media literacy work with young women.
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Staff ContactSarah Macharia Programme Updates
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WACC promotes communication for social change. It believes that communication is a basic human right that defines people's common humanity, strengthens cultures, enables participation, creates community and challenges tyranny and oppression.
The World Association for Christian Communication is a UK Registered Charity (number 296073) and a Company registered in England and Wales (number 2082273) with its Registered Office at 71 Lambeth Walk, London SE11 6DX. It is an incorporated Charitable Organisation in Canada (number 83970 9524 RR0001) with its head office at 308 Main Street, Toronto ON, M4C 4X7.
