Promoting Communication for Social Change
Taking Sides
HIV and AIDS, Communication and Stigma PDF Print E-mail

Excellent HIV Awareness wall paintingStigmatisation and discrimination towards people living with HIV and AIDS increases the difficulties they experience, fuels the spread of HIV and increases the harm it causes. Many well-meaning efforts to address HIV and AIDS are insensitive to gender issues.

This programme supports communication strategies that are gender sensitive to change stigmatising and discriminatory behaviour that contributes to the spread of HIV and the harm it causes.

Objectives

  1. Promote and communicate better understanding and greater awareness of HIV and AIDS and their stigmatising and discriminatory effects among people of influence.
  2. Train church and community leaders, youth leaders, women’s groups and human rights activists in communication skills and strategies to reduce stigma, discrimination and denial.
  3. Equip persons living with or affected by HIV and AIDS with communication skills and train them to develop strategies and tools to address stigma and discrimination, including self-stigmatisation.
  4. Empower grassroots groups and individuals to communicate “success” stories on how people are reducing stigma and discrimination.

Links

ICASO - International Council of AIDS Service Organizations

Reading and Resources

‘Community Action on HIV and AIDS'

This book is designed to help church leaders in dealing with social, cultural and economic issues related to the AIDS epidemic at community level. It covers topics such as the sexual abuse of children, domestic violence, widow inheritance and property grabbing by relatives - issues which have been exacerbated in many African countries by the AIDS epidemic.

The book contain numerous role plays, discussion guidelines, Biblical references, individual case studies and illustrations by African artists.

'Pastoral Action on HIV and AIDS'

The book is based on 12 years of experience by the Organisation of African Instituted Churches (OAIC), based in Nairobi, Kenya. The author, Nicta Lubaale, is an ordained pastor who has been involved in faith-based and community responses to HIV and AIDS since 1991. 

This book contains guidelines for training pastors and lay church leaders in addressing the pastoral challenges of the AIDS epidemic. These challenges affect churches in their teachings about sickness and healing, their forms of worship and their pastoral ministries.

Toolkit and Facilitator’s manual
This toolkit is a joint effort of the Council for World Mission and WACC for young peer educators to enable them to take a lead role in their respective churches and communities in generating awareness and understanding of HIV/AIDS and in developing appropriate strategies and using appropriate communication tools to effect behaviour change. This toolkit also aims at clarifying facts and myths about HIV/AIDS and addresses the issues of stigma and discrimination related to HIV/AIDS to make churches “AIDS competent”.

The Code of Good Practice

The Code of Good Practice for NGOs responding to HIV/AIDS provides guidance to the work of Supporting NGOs and can be utilized in variety of different ways.

Ecumenical Advocacy Alliance manual
This resource will help secular organisations, government structures and multi-lateral partners to better understand and value the contributions of faith-based organisations in responding to HIV&AIDS. This will lead to building more effective and strategic alliances and partnerships.

Communication strategies
These are examples of HIV/AIDS projects designed and implemented in different countries and regions by the John Hopkins Bloomberg School of Public Health/Centre for Communication Programmes (CCP) to help organisations develop and manage projects and programmes in HIV/AIDS and reproductive health using communication strategies.

 

Current Projects


 

Staff Contact

Sarah Macharia

Programme Updates

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WACC promotes communication for social change. It believes that communication is a basic human right that defines people's common humanity, strengthens cultures, enables participation, creates community and challenges tyranny and oppression.

The World Association for Christian Communication is a UK Registered Charity (number 296073) and a Company registered in England and Wales (number 2082273) with its Registered Office at 71 Lambeth Walk, London SE11 6DX. It is an incorporated Charitable Organisation in Canada (number 83970 9524 RR0001) with its head office at 308 Main Street, Toronto ON, M4C 4X7.